Niigata is the leading rice producer in Japan. There are many brands, including Uonuma Koshihikari, and Niigata's rice makes for top-quality sake.
The three mountains of Mount Hakkai, Mount Echigo-Komagatake, and Nakanodake, collectively called the Echigo Sanzan mountains, have rich nature and scenery that can be enjoyed in any season.
Niigata is also popular as a snow resort, and many fans from Japan and abroad visit in search of good powder snow.
Matsudai Nohbutai combines Japan's pastoral satoyama woodlands with modern art, and you can see the works of world-renown artists such as Yayoi Kusama on display in a natural setting.
Furumachi geigi is considered on the three great geisha performances, along with Gion in Kyoto and Shinbashi in Tokyo, and you can still experience the song and dance of "ozashiki asobi"(tatami room play) at ryotei restaurants today.
Getting from Tokyo to Niigata
NIIGATA × TOKYO
Bonsai tree cultivation is a hallmark of traditional Japanese culture. First witness the bonsai’s expression of the austerity of nature hidden within its beautiful exterior, and then head to Matsudai Nohbutai, a field museum that fuses art with traditional satoyama rural mountain living. Observe the traditions and culture of rural agricultural Japan. This valuable trip enables a traveler to enjoy a variety of Japanese culture in one swoop.
NIIGATA × TOKYO
Ascend to the observation deck and galleria of Tokyo Skytree, the world’s tallest broadcasting tower, for stunning views of the city of Tokyo from above. Your next destination is the atmospheric ruins of Sado Gold Mine in Niigata Prefecture. A memorial to the ingenuity of past generations, this historic site nestled in an unparalleled natural setting is truly one-of-a-kind.
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Festivals of Niigata
Local specialty shop
Recommended scenic routes